Cc. Ādi 17.22
Text
kali-kāle nāma-rūpe kṛṣṇa-avatāra
nāma haite haya sarva-jagat-nistāra
Synonyms
kali-kāle—in this Age of Kali; nama-rūpe—in the form of the holy name; krsna—Lord Kṛṣṇa; avatāra—incarnation; nama—holy name; haite—from; haya—becomes; sarva—all; jagat—of the world; nistara—deliverance. ¶
Translation
“In this Age of Kali, the holy name of the Lord, the Hare Kṛṣṇa mahā-mantra, is the incarnation of Lord Kṛṣṇa. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered. ¶