CC Madhya 22.107

nitya-siddha kṛṣṇa-prema ‘sādhya’ kabhu naya
śravaṇādi-śuddha-citte karaye udaya

nitya-siddha—eternally proved; kṛṣṇa-prema—love of Kṛṣṇa; sādhya—to be gained; kabhu—at any time; naya—not; śravaṇa-ādi—by hearing, etc.; śuddha—purified; citte—in the heart; karaye udaya—awakens. 

“Pure love for Kṛṣṇa is eternally established in the hearts of living entities. It is not something to be gained from another source. When the heart is purified by hearing and chanting, the living entity naturally awakens. 

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